Yes after discovering Kapow meggings the gym has indeed become that little bit more interesting for me – and perhaps even a Saturday night out or two! Kapow men’s leggings are specifically made for men who attack life with the confidence of a rock star. Founded by Sydney brothers Ben and Jordan, the brand champions self expression, having fun, and standing out in a crowd. They make men’s leggings for fitness, festivals, and in their own words “supercharging your street style.” However simple an item, leggings are not to be underestimated and it is indeed these Aussie brothers who are taking this multi-purpose wardrobe essential to the next level and beyond.
The meggings revolution began around 2010, driven by sports stars and celebrities. Basketball players and American footballers took to the field in compression tights to aid performance and recovery, and fashion-forward celebs like Justin Bieber, Lenny Kravitz, Russell Brand, Diplo and Shia LaBeouf were also snapped wearing meggings. Anthony Kiedis from the Red Hot Chilli Peppers even got international press coverage just for performing in meggings at the 2014 Superbowl. Don’t believe me? See below.
The ‘athleisure’ movement gained momentum – from street style to gym wear to rocking festivals, outfits got bolder and brighter. Men wanted to express themselves through their fashion choices, but their options were limited. Most brands only sold men’s leggings in black. Demand for killer colours and epic prints increased until Kapow Meggings was born to meet that growing demand.
Kapow Meggings are available in a wide range of wild prints and killer colours. The unique prints are designed are engineered to fit like a second skin, look like a million dollars and ultimately, turn a few heads. ‘Kapows’ are worn by rock stars, wrestlers, yogis, base jumpers, acrobats, DJs, athletes, models, and everyday heroes all over the world. Find out more at www.kapowmeggings.com.
Oh and of course, I’ll be wearing mine…